Full course description
In this course, learn about branding as a strategic process of telling potential clients, sponsors, and followers about who you are, what your motivations are, why a business relationship with you would be beneficial, and how you can help positively impact their market position; and, you'll explore contracts and revenue opportunities for esports players and influencers.
Students will learn how to:
- Identify branding opportunities in the esports industry.
- Build and motivate esports companies to connect with your personal brand.
- Create opportunities for social change as an influencer.
- Examine social media platform affiliate programs as either a player or an influencer.
- Discuss the basics of various esports contracts.
Earn one badge for completing this noncredit course. Complete six courses and earn the Esports Digital Certificate.
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Once you have completed registration and paid for a course, refunds will not be issued under any circumstances.